The liars at National Express have obviously learnt a few things from the people who insist that Luton airport is in London. The coach to Reading dumps you at a place called Reading Calcot. It’s a half hour bus ride away from Reading proper. If you book your National Express Funfare far enough in advance it can actually cost you more to get from Reading Calcot to Reading than it costs to get from London to Reading Calcot. Ah, the impeccable logic of the market.
This happens in a few places. The Megabus services to Swindon and Coventry drop you in the middle of nowhere, and all coaches to Milton Keynes drop you at Milton Keynes coachway, a £1.50 bus ride away from the town.
Although Coventry's got its good points, I suspect that the coach companies figure that if passengers see these places close up on arrival they’ll never get off the coach. The drivers have to drop their human cargo some distance away and hurtle off amid a screech of tyres before the punters realise what they’ve let themselves in for.
Reading has two branches of Wetherpoons eighteen doors apart. It comes second only to Carlisle in terms of Wetherspoons density. Its other claim to fame is that it’s home to the national headquarters of the country’s leading dyslexia charity. It's bad enough that dyslexia’s so hard to spell, but basing a dyslexia charity in a town whose name looks like the word reading but isn’t pronounced that way, has got to be taking the piss.